Kimberly Hardcastle-Geddes is president of mdg, A Freeman Company. Focused on audience acquisition, mdg brings together strategists, data and digital specialists, communications professionals, international marketers and a robust creative team to provide complete solutions that help clients grow bigger, better events. Kimberly is a CEM faculty member, a Krakoff Leadership Institute alumna and has been named by IAEE as an Educator of the Year and a Woman of Achievement. She has a monthly column in PCMA’s Convene magazine and is a frequent presenter at SISO, PCMA Convening Leaders, Expo! Expo!, and Lippman Connects events.