Michael Kruppe
CEO,
SNIEC
Other positions:
- Boardmember German Centre of Commerce and Trade Shanghai
- Boardmember UFI, Global Exhibition Association
- Boardmember, Asian Exhibition Association- AFECA
- Boardmember German Chamber of Commerce East China
- Vice Chair, Chinese Venue Association
- Chair, Pudong Modern Industry Association
Awards:
- 2017 Shanghai Magnolia Award given by Han Zheng
- 2018 Person of the year in the Exhibition Industry
- 2021 Honorary Shanghai Magnolia Award given by Mayor Gong Zheng
- Company: SNIEC – Shanghai China
Career background
1986-2002
- Manager at Helm Group in Germany, China and Hong Kong
- Worldwide Sales/Marketing and Procurement of ingredients and raw material for chemicals, food, pharmaceuticals and steel industry
- Organizer of exhibitor events worldwide on relevant exhibitions, conferences and forums
2002-2013
- General Manager for German and lrish companies in China.
- Responsible for setting up sales and marketing strategies in China and Asia , mainly for MNC targeting local and international players in the region.
- Setting up 2 new large factories and operations in Shanghai.
- Continuing to plan and execute shows as an exhibitor.
2014-now
- CEO / General Manager - SNIEC
- Shanghai New lnternational Expo Centre
- China's most successful exhibition centre with annually ard. 8mio. visitors, 100.000 exhibitors and an average occupation rate of 75 pct before Covid in 2019 covering a total area of 300.000 m2